GOPRO
YOUTUBE CHANNEL
IF YOU
BUILD IT,
THEY WILL COME.
Overall management of the GoPro Motorsports YouTube Channel. This project includes creation, collection, delivery, governance and the overall management of content for the official YouTube channel.
THE VURB MISSION:
ORGANIZATION: Build out weekly/monthly content schedules for GoPro.
CREATION: Utilize our network of content creators around the world to capture viral GoPro video from the most recognized athletes in motorsports.
POST-PRODUCTION: Edit, color and ensure all deliverables meet GoPro brand guidelines.
PUBLISHING: Ensure consistent content flow while utilizing best practices with YouTube algorithms.
DISTRIBUTION: Distribute content to achieve maximum view count. Includes social cut downs, and delivery to various third-party platforms.
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CLIENT NAME
GoPro
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PROJECT NAME
YouTube Management
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PROJECT DATE
2023 – Current
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BADASSERY LEVEL
10 / 10
Creating consistent workflow and a catalogue of content for GoPro, we decided to utilize a number of both accomplished content creators and select athletes as influencers. This requires constant communication with filmers in the field and with athletes and event coordinators.
“We’ve had a great working relationship with The Vurb Company for many years. When the task of elevating the content volume and quality came up, I knew they would crush.”
Justin Fierro | Sr. Global Sports Marketing Manager
