RAPHA
GONE RACING
TULSA
TOUGH:
L39ION OF
LOS ANGELES
Tulsa Tough is a three-day cycling festival set in Tulsa, Oklahoma. Home to huge crowds and notoriously generous prize purse, it’s a favored venue for some of America’s biggest crit racing talents.
Rapha, widely recognized as one of cycling’s most popular sportswear brands, approached us with the mission to create a documentary following cycling’s infamous L39ION of Los Angles team, led by Justin and Cory Williams.
With the goal of driving diversity and awareness to current and new cycling enthusiasts, this documentary covers three days of action – and inspiration – from L39ION’s perspective.
THE VURB MISSION:
Create a full length documentary film with the goal of driving diversity and awareness to current and new cycling enthusiasts. This documentary covers three days of action—and inspiration—from L39ION’s perspective.
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CLIENT NAME
Rapha
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PROJECT NAME
Gone Racing: Tulsa Tough
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PROJECT DATE
2020
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BADASSERY LEVEL
10 / 10
The challenge with any live event story telling is making sure you let the story unfold. Pre-production is essential, but the beauty of live event documentary style filming is capturing the raw emotion in real time .
"Wow! Fantastic film. Feel the passion, feel the emotion. Full of motivation. Love the team. Watched it twice straight over… Amazing."
