RED BULL
FLIGHT PLAN
FROM
RAGS
TO RICHES
Teenage brothers from Australia have dominated the world of AMA Supercross and Motocross. Hunter and Jett Lawrence, the vibrant, energetic brothers have captivated fans across the world.
Their journey to stardom was filled with trials and tribulations, though. In the two-season Flight Plan series, we documented the five family members lifelong journeys from selling all the family belongings in Australia to move to Europe to conquer the FIM Motocross World Championship to a subsequent move to the United States and their soon-to-be title runs.
Flight Plan charmed the supercross fan base through unique storytelling and an unrivaled look into the lives of two of the sports emerging superstars.
THE VURB MISSION:
Tasked with documenting Jett and Hunter Lawrence, who were also a major part of the Moto Spy series, the challenge becomes differentiation. We have to create a completely unique series with a look, feel, style and personality all of its own, to showcase a new and different side of these athletes and their family dynamic.
The runtime was 18-22 minutes per episode, with each season receiving more than a million views.
-
CLIENT NAME
Red Bull
-
PROJECT NAME
Flight Plan
-
PROJECT DATE
2021 – 2022 (2 Seasons)
-
BADASSERY LEVEL
10 / 10
With additional time allocated to shoot and edit, it allowed us to deep-dive into each family member individually and truly develop each of their own storylines, all while still following their racing on the weekends.
"This is the best series ever created. The Vurb Company are absolute masterminds and artistic geniuses and I could re-watch these episodes every day for the rest of my life."
